The SEO Collective

Best Free SEO Courses for Website Owners

best free seo courses

If you’re looking for the best free SEO courses for website owners, this list offers a comprehensive guide to the top online learning platforms that won’t cost you anything.

You’d be surprised at how many great SEO courses are completely free. Companies like Ahrefs, SEMrush, SERanking, and even Hubspot have incredible courses that’ll teach you the basics of SEO.

Whether you’re a beginner or an experienced webmaster, these free SEO courses offer valuable insights and practical skills.

Find The Best Free SEO Course Online

As a website owner, there’s no doubt about the importance of SEO (Search Engine Optimization) and digital marketing in driving traffic and reaching your target audience.

However, the cost of courses and training programs can add up quickly. That’s where free online resources come to the rescue. From learning about keyword research to mastering WordPress SEO, there’s something for everyone.

seo course free

Here are some of the best free SEO courses and digital marketing resources available:

SEMrush Academy

The SEMrush Academy has many different courses for learning about all types of SEO. They also have courses related to digital marketing, content marketing, PPC, and even email marketing.

It’s one of my favorite online resources, and it won’t cost you anything. They do push their own products in the courses, but it’s not unbearable.


There are plenty of courses on SERanking, and they’re adding more all the time. When I started, they only had the SEO basics course, but since then, they’ve added courses on content SEO.

Their SEO basics course is great. It’s honestly one of the best intro courses I’ve done, and I’d definitely recommend it. It doesn’t push the actual tool too much, focusing rather on the basics of SEO.


Another place to find free SEO courses is through another leader in the search industry, Ahrefs Academy. They have courses on blogging, link building, and tool-specific courses to help you get certified.

I’ve only done one course through Ahrefs, and it was back in 2020 when I was completing my SEO internship. The course was decent, but I didn’t find it extremely impactful. I am planning on exploring more of their courses in the future.

Often, SEO job listings request knowledge about tools like Ahrefs and SEMrush, so getting certified by one of these platforms can be useful.

Grow with Google

Google has a couple of its own free online courses. They don’t have any SEO-specific courses but they do have plenty of courses that cover digital marketing and relevant tools that you’ll use for SEO.

Google also has a Google Analytics Academy where you learn more about this powerful digital marketing tool. Additionally, you can explore Google’s Skillshop.

I haven’t explored these courses as of yet (besides getting my Google Analytics Certification), but they do seem quite decent and worth a shot.


Hubspot has a variety of free online courses, including ones related to SEO. They’ve also got courses on WordPress, paid media, Facebook marketing, content marketing, and so much more.

I haven’t actually done any of their courses, so I can’t attest to how good they are, but Hubspot does have an excellent reputation in the digital world. But they’re free, so definitely worth a shot.

free seo course


Another great way to learn more about Search Engine Optimization and keep up with current SEO trends is through webinars. You’ll be able to learn from industry experts, make connections, and even ask questions.

I’ve done a few, and I’ve found them to be really beneficial and would definitely recommend it.

The following platforms offer great SEO webinars:

Search Engine Journal (check out upcoming and past webinars here)

SEMrush (check out their past webinars here)

Paid SEO Courses

If you don’t mind forking out some money, there are some decent paid SEO courses available online.

LinkedIn Learning

I love LinkedIn Learning (previously But I consider it a bit pricey. You do get a lot for your money, though. It works out to be about $20 a month. If you’re an avid LinkedIn user, it might be worthwhile.

I do recommend using the free trial they offer, though. You get access to everything for a month, and if you have spare time, you can do plenty of courses during the period (and it won’t cost you anything). They recently offered me another free trial, and I managed to do 4 courses in the month, including one on HTML basics.

And when I canceled my subscription, they offered me two months for the price of one.

LinkedIn Learning has plenty of courses related to all different types of SEO, including on-page, off-page, and technical SEO. Completing the courses also looks great on your LinkedIn profile, which helps if you’re applying for jobs or even starting your own business.


If you’re happy to pay for an SEO course, Udemy has plenty of options. Most of them have reviews from other learners, so you can get a good idea of what the course has to offer. And if you keep an eye out on Udemy, you might even find a course at a discounted price. I’ve gotten some really great courses for less than $10.

Moz Academy

Moz is another big name in the SEO world, and they have a collection of SEO courses. However, they aren’t free. The courses range from $49 dollars to $595.

I’m not sure how good these courses are since I haven’t done any of them myself, but Moz has a good reputation in the industry.

Other Free SEO Courses

Here are some other free SEO courses. I haven’t tried any of them myself, but I’ve seen them recommended by other companies.

best free seo course

Free Marketing Courses

If you want to brush up on  your marketing knowledge in more than just the SEO arena, check out these sites to find more free marketing courses:

Exploring Free SEO Courses Online

Free online SEO courses are a great way to learn more about SEO without straining your budget. But if you don’t have the time to learn the intricacies of this digital marketing strategy, our SEO expert is here to help. Reach out to us to find out how we can help increase your search presence and boost your business.

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